Information We Collect
We collect information you provide directly to us, information collected automatically through our website and commerce tools, and information from service providers that help us operate our business.
- Contact information, such as your name, email address, phone number, shipping address, billing address, and other information you provide when joining a waitlist, placing an order, creating an account, or contacting us.
- Order and transaction information, such as products purchased, order history, delivery details, discounts used, returns, refunds, and customer support requests.
- Payment-related information needed to complete a transaction. Payments are processed by Shopify and/or payment processors. We do not intentionally store full payment card numbers on our own systems.
- Marketing preferences, such as whether you opted in to receive email or SMS messages, your consent records, unsubscribe preferences, and engagement with our messages.
- Device and usage information, such as IP address, browser type, device type, pages viewed, referring pages, approximate location, and interactions with our website, emails, forms, and advertisements.
- Information from third-party tools and service providers, including Shopify, Klaviyo, analytics providers, fraud prevention tools, fulfillment partners, and advertising platforms where applicable.
How We Use Information
We use the information we collect to operate, improve, and protect Daybreak and to communicate with you.
- To manage our pre-launch waitlist, send launch updates, and understand customer interest in Daybreak products.
- To process and fulfill orders, accept payments, provide shipping updates, handle returns and refunds, and provide customer support.
- To send email and SMS marketing messages if you have signed up or where otherwise permitted by law.
- To personalize your experience, recommend products, understand website performance, and improve our products, website, and communications.
- To prevent fraud, protect the security of our website and customers, troubleshoot issues, and enforce our policies.
- To comply with legal obligations, respond to lawful requests, and protect our rights and the rights of others.
Cookies, Tracking, and Analytics
Our website may use cookies, pixels, tags, SDKs, local storage, and similar technologies. These technologies help us keep the store working, remember preferences, measure site performance, understand marketing effectiveness, and improve the customer experience.
Shopify, Klaviyo, analytics providers, advertising platforms, and other service providers may set or read cookies and similar technologies when you use our site or interact with our emails or forms. You can usually control cookies through your browser settings. Some features may not work properly if cookies are disabled.
Email and SMS Marketing Consent
If you sign up for marketing, we may send you email updates and, if you separately provide your phone number and consent to SMS marketing, recurring automated marketing text messages from Daybreak. SMS messages may include launch announcements, inventory and restock updates, new flavor releases, and subscriber-only offers. We do not currently plan to send abandoned cart SMS messages.
Consent to receive SMS marketing is not a condition of purchase. Message frequency varies. Message and data rates may apply. You can opt out of SMS at any time by replying STOP, and you can get help by replying HELP. You can unsubscribe from email using the unsubscribe link in our emails.
We may share your phone number and related consent or messaging information with SMS service providers, including Klaviyo and telecommunications providers, only as needed to provide SMS messaging services, manage consent, deliver messages, prevent fraud or abuse, and comply with law. We do not sell or rent your phone number for third-party SMS marketing.
How We Share Information
We share information only as needed to run our business, provide our services, comply with law, and protect our rights.
- With commerce and website providers, including Shopify, which powers parts of our ecommerce storefront, checkout, customer accounts, payment processing, and order operations.
- With marketing and messaging providers, including Klaviyo, to manage email and SMS signups, consent records, segmentation, message delivery, and marketing analytics.
- With payment processors, shipping carriers, fulfillment providers, inventory tools, customer support tools, analytics providers, fraud prevention services, hosting providers, and other vendors that help us operate the business.
- With professional advisors, such as lawyers, accountants, insurers, and auditors.
- With government authorities, courts, law enforcement, or other parties when we believe disclosure is required by law or necessary to protect rights, safety, and security.
- In connection with a business transaction, such as a merger, financing, acquisition, reorganization, or sale of assets.
Shopify and Klaviyo
Our store is built with Shopify-related services, and our email and SMS marketing program uses Klaviyo. These providers process information for us and may also process information under their own policies depending on how their services are used. You can review Shopify and Klaviyo privacy materials on their respective websites.
Your Choices and Rights
Depending on where you live, you may have rights to access, correct, delete, or receive a copy of certain personal information, or to opt out of certain uses such as targeted advertising, sale, or sharing as those terms are defined by applicable law. You may also have the right to appeal a decision about your request.
To make a privacy request, contact us at [privacy/contact email]. We may need to verify your identity before completing your request. You can opt out of marketing emails through the unsubscribe link in each email and opt out of SMS by replying STOP.
Data Retention
We keep personal information for as long as reasonably necessary to provide our services, manage orders and customer relationships, comply with legal and tax obligations, resolve disputes, enforce agreements, maintain security, and keep accurate consent and unsubscribe records.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, network, or storage system is completely secure, so we cannot guarantee absolute security.
Children's Privacy
Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate steps.
Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date above. If changes are material, we may provide additional notice where required by law.
Contact Us
Daybreak Protein LLC
[Legal mailing address]
[City, State ZIP]
[Privacy/contact email]
[Optional phone number]